With customers demanding so much from their shopping experience, it’s no surprise retailers are turning to more innovative technologies to improve the customer experience within their stores.
Already used at airports facial recognition is an ideal way to build a complete picture of the customers experience. With facial recognition cameras positioned around the store, a retailer could understand:
How customers navigate the shopping space.
The demographic make-up (e.g. age and gender) of customers.
Early indications of shoplifters and other blacklist individuals.
Video management and storage.
Intelligent analytics, and face comparing.
Taking the technology to the next stage, retailers could also use facial recognition to target loyal customers from the moment they enter the store.